Willkommen in einem motivierten und dynamischen Team

Schlagwort: trade fair

  • GRANIT PARTS Iberia at FIMA 2026

    GRANIT PARTS Iberia at FIMA 2026

    Every two years, the Spanish city of Zaragoza hosts “FIMA” – a five-day agricultural trade fair in February with around 1,200 exhibitors. Agricultural innovations and technologies are presented to interested trade visitors across more than 100,000 square meters. Experts, manufacturers, and dealers come together here to engage in conversation and exchange ideas at the exhibition space as well as in conferences and presentations.

    Acquiring new customers through a customer journey

    GRANIT PARTS‘ Spanish subsidiary was represented at this agricultural sector event by a strong team of 14 people. GRANIT PARTS Iberia’s focus at the trade fair was on welcoming existing customers and acquiring new ones. The latter was achieved through a competition and an associated “customer journey.” As part of this, participants in the competition also signed up to receive a newsletter, which was then sent to them over several days, providing them with interesting information about GRANIT PARTS.

    The GRANIT PARTS stand at FIMA had a lot to offer: in addition to various LEDs, there were diagnostic devices from Jaltest to discover. Visitors were also able to find out about some of our own brands: batteries from Endurance Energy, PROBOSS seats, workshop equipment from TRAXOR, and ROTARO drive shafts. The topic of smart farming also had its place at the booth, allowing visitors to learn more about the future of agriculture.
    Of course, GRANIT PARTS also attracted some visitors to its booth with its enticing competition. The prizes on offer were toolboxes and hammer drills from the GRANIT BLACK EDITION!

    The GRANIT PARTS Iberia booth at FIMA 2026

    To participate in the competition, visitors received a digital registration form that asked for some information. In addition to their name and address, this included details of the number of tractors they owned or the number of hectares they farmed, in order to get an idea of the size of their operation. By submitting this digital registration form, participants in the competition were entered into the prize draw. They also signed up for the newsletter mentioned above, ensuring that GRANIT PARTS would remain in their minds even after their visit to the trade fair.

    Preparations for the lottery & customer journey

    Lucía and I were responsible for the registration form and the subsequent newsletter. Lucía is in charge of marketing in Spain and therefore had a lot of contact with FIMA. I, on the other hand, don’t have any trade fair experience yet, but as part of my training I am currently in the department e-commerce/marketing and therefore work a lot in the field of “digital presentation.” Lucía and I already know each other from my stay abroad in Spain in October – a perfect match and a great advantage for communication!

    We started working together on the aforementioned registration form for the competition. Lucía gave me a few guidelines and suggestions, and I implemented them in the form. In a short time, we created a quick-to-fill-out digital document that was designed to encourage participation with a logo, images, and a short text.

    The customer journey begins

    Further down the form, participants were asked to provide their contact details. The “email address” field was important for notifying participants if they won, but it was also essential for the newsletter so that they could be added to the mailing list. The participants were then divided into two groups in the mailing list: retailers and commercial end customers. Fortunately, the information that visitors provided in the form enabled our tool to do the work of distinguishing between the two groups for us.

    Here, the journey split into two paths: commercial end customers and dealers.

    After dividing the participants into dealers and commercial end customers, both groups received emails over several days informing them about GRANIT PARTS and the benefits we offer. The emails sent to commercial end customers contained comprehensive insights into our product range and practical instructions on how to find a dealer near them via the GRANIT web shop.

    The email history for retailers – more detailed and with more branches

    The part of the journey aimed at retailers was somewhat more complex. The first introductory email from GRANIT contained a brief overview of the scope of services and a comprehensive presentation of our product ranges. With the trade audience at the trade fair in mind, the focus here was on the agricultural product segment. After a certain waiting period, further emails followed. In addition to interesting insights into our product range, dealers also received information about our partner shop program, Rep.Guide, and our useful special searches.

    The difference between this and the email history of commercial end customers was not only in the content of the emails. What also distinguished the course of the customer journey for dealers from that of commercial end customers were the “splits” that the marketing automation tool regularly performed. As part of a split, the tool checks whether the recipient is already registered as a customer with GRANIT. If this is the case, they would embark on a new “path” in the journey. They would now receive emails explaining how to use the web shop and introducing them to other benefits, such as the GRANIT app or the shop system. Participants in the journey who have not registered as customers continue to receive the “regular” newsletter emails.

    Here, the journey split again if the participant had registered with GRANIT PARTS.

    The conclusion on FIMA 2026

    During the trade fair, several people signed up for our competition. GRANIT PARTS is now sending interesting information about our company to a large number of trade fair visitors with the aim of convincing them to become customers or find a dealer in their area.
    Of course, visitors were particularly interested in the prizes: every day, two lucky winners were drawn from the new contacts made that day using a tool! One won a toolbox and the second a hammer drill from the GRANIT BLACK EDITION.

    In conclusion, FIMA was a real success for GRANIT PARTS Iberia: Lucía reported consistently positive results. Many customers were welcomed in the VIP area, and commercial end customers also showed great interest in GRANIT PARTS products. We are already looking forward to GRANIT PARTS Iberia’s next trade fair visit and to more exciting insights!

  • Team Good Vibes

    Team Good Vibes

    A look back at Agritechnica 2025

    Every two years at the beginning of November, the who’s who of the agricultural technology industry traditionally meets in Hanover. This year it was that time again: 476,000 visitors flocked to the capital of Lower Saxony for the world’s leading trade fair for agricultural technology, AGRITECHNICA. Of course, the FRICKE Group couldn’t miss this event! FRICKE Landmaschinen, SAPHIR Maschinenbau, and GRANIT PARTS presented themselves to the entire industry in Hanover from November 9 to 15.

    Svea and Larissa were there for GRANIT PARTS and report firsthand on an intense but successful week at the trade fair in this blog post.

    A different kind of school trip

    A week at a trade fair means months of preparation, weeks of setting up, and a week of constant stress. But it also means tremendous teamwork and a great opportunity to grow closer to your colleagues. The GRANIT team at AGRITECHNICA 2025 comprised around 130 colleagues. With such a large group together for a week, it felt a bit like a big school trip.

    At AGRITECHNICA, GRANIT PARTS invites customers and suppliers from all over the world to come and talk. Once again this year, it was not possible to visit the stand without prior registration. However, this exclusivity did not detract from the attractiveness of the stand. On the contrary, large crowds gathered in front of the reception area on all days of the fair, and the booth was constantly bustling with conversations and product presentations. Over the course of the week, the GRANIT team welcomed more than 10,000 visitors to the booth.

    Good vibes everywhere

    It took a lot of manpower to handle such a large crowd. A team of 15 trainees spearheaded the effort. From reception and admission to logistics and supporting promotional modules, the team worked tirelessly to make things as easy as possible for their colleagues in sales and product management. Always in good spirits and ready for a bit of fun. The morning at the trade fair started with a group dance at neighboring booths.

    Despite the exhausting days at the trade fair with little fresh air and daylight, lots of conversations, and an extremely high noise level, the GRANIT team didn’t let up in the evenings either. On Sunday evening, a joint networking event organized by GRANIT PARTS and CNH crowned a successful first day at the trade fair. Over good food and a cold drink or two, everyone looked forward to the coming AGRITECHNICA week with anticipation.

    On Tuesday and Wednesday, the evenings kicked off true to the motto “those who can work can certainly party,” and Hall 2 was rocked by two trade fair parties. Within minutes, the GRANIT team, with the help of many helping hands, transformed the exhibition stand into an atmospheric event location. This meant that the start of 30 years of GRANIT PARTS could be celebrated in style at AGRITECHNICA. And this year, it quickly became clear once again that GRANIT trade fair parties are legendary for good reason!

    A team like no other

    As the week progressed, each day of the trade fair took its toll on our colleagues in Hanover. However, the strain of long days and short nights quickly faded into the background in light of the successful trade fair appearance and, in particular, the positive atmosphere within the team. On Friday evening, a team evening with colleagues from FRICKE Landmaschinen and SAPHIR once again highlighted the family-like atmosphere within the FRICKE Group. Hans-Peter and Kirsten Fricke took the opportunity to thank the entire team for their hard work. In a relaxed atmosphere, everyone toasted to a successful week. And even those who didn’t want to miss the 9:00 p.m. shuttle bus to the hotel quickly realized that this evening didn’t deserve to end so early!

    On Saturday, it was time to get back to work! As on previous days, the GRANIT stand was filled with customers from early in the morning. Sales and product management presented the GRANIT product and service world, while the team of trainees worked behind the scenes to ensure that everything ran as smoothly as possible. Because even though the trade fair ended at 6:00 p.m. on Saturday, the GRANIT team’s work was far from over. The dismantling team worked until Monday morning to transport the exhibited products away.

    Our conclusion on AGRITECHNICA 2025? We had one of the most exhausting weeks of the whole year, but we would do it again! We would like to thank all our colleagues who contributed to the great success of our trade fair appearance, whether on site, in Heeslingen, or around the world! Without this fantastic team, such an achievement would not have been possible!

    Now we are looking forward to our next trade fair highlight: PARTS & SERVICE WORLD 2026! Want to find out more about PSW now? Then read our behind-the-scenes look at PSW 2024.

  • Experience Romania – Impressions and Experiences from My Abroad Stay

    Experience Romania – Impressions and Experiences from My Abroad Stay

    As an apprentice in the field of wholesale and foreign trade management in my second year at FRICKE Group, I had the special opportunity to complete a three-week stay abroad in Romania as part of my training program. This time was not only an exciting professional experience but also a rewarding personal journey. I was able to immerse myself in the daily operations of an international location, meet new colleagues, and at the same time discover a culture that was unfamiliar to me. In this post, I share insights into my experiences and impressions on-site.

    Off to Timișoara

    About a month ago, my three-week stay abroad began with packing my suitcase. On Monday morning, my journey started at Hamburg Airport. Unfortunately, due to a delay, I missed my connecting flight in Munich. Fortunately, I was able to rebook on a later flight and arrived in Timișoara, Romania, in the evening. There, Ciprian, the managing director of GRANIT PARTS Romania, was already waiting for me. Together, we drove straight to my Airbnb, which would be my home for the next three weeks.

    Varied Tasks

    Am nächsten Tag ging es für mich direkt um 9 Uhr ins Büro, wo ich schnell eine unterschiedliche Arbeitszeit zu Deutschland feststellen konnte. Anders als in Heeslingen starten die meisten Kollegen erst in den Arbeitstag um 9 Uhr. Entsprechend wird häufig bis in die frühen Abendstunden, also bis 18 Uhr, gearbeitet. Diese Regelung hängt auch mit der Zeitverschiebung zu Deutschland zusammen.

    Meine Unterkunft lag in der Nähe des Büros, sodass ich jeden Morgen bequem zu Fuß dorthin gelangen konnte. Zu Beginn lernte ich das Team in einem kurzen Gespräch kennen, in dem auch die Inhalte und Aufgaben für meinen Aufenthalt in den nächsten drei Wochen besprochen wurden. In den ersten Tagen erhielt ich eine ausführliche Einführung in die verschiedenen Abteilungen und konnte so das gesamte Büro und seine Abläufe besser kennenlernen. Meine Hauptaufgabe bestand darin, die Kolleginnen und Kollegen in allen Bereichen bei offenen Tätigkeiten zu unterstützen. An einem Tag begleitete ich außerdem einen Salesmanager bei Kundenterminen und hatte die Gelegenheit, sowohl rumänischsprachige als auch deutschsprachige Kunden kennenzulernen. Durch die Geschichte des Landes sprechen viele Menschen in Rumänien überraschend gut Deutsch. Besonders spannend war für mich, einen Einblick in die Handelsstrukturen vor Ort zu bekommen und zu erleben, wie die Kundengespräche in Rumänien geführt werden.

    Immersing in a New Culture

    In my free time, I explored the city of Timișoara, where the GRANIT PARTS Romania office is also located. With around 250,000 inhabitants, Timișoara offers many opportunities to discover something new. Especially on the weekends, I took the time to get to know the city better and visit various landmarks.

    One particularly interesting experience during my stay was visiting the „Agraria“ trade fair in the city of Cluj, together with our managing director Ciprian. The fair provided many exciting impressions, but it was also special to me because it gave me the chance to explore another city in Romania. Cluj is located about four hours by car from Timișoara in the northern part of the country. After the fair, there was still time to visit some of the city’s attractions and a golf course. The trip was a perfect combination of a professional purpose and cultural insight.

    A Valuable Experience

    I highly recommend every apprentice at FRICKE Group to take the opportunity for an abroad stay. For me, it was an extremely valuable experience that advanced me both personally and professionally. During this time, I became much more confident and independent, and I had the chance to meet many new colleagues. The cultural insights and experiences will also remain in my positive memory.

    What impressed me most was the openness and helpfulness of the team on-site. I hadn’t expected this beforehand, and I truly appreciated being welcomed so warmly from the very beginning.

    Finally, I would like to express my sincere thanks to Ciprian and the entire team in Romania for the warm welcome and the enjoyable time. I felt comfortable from the start and was able to gather many valuable impressions that will stay with me for a long time.

    If you want to learn more about the abroad experiences of other apprentices at FRICKE Group, feel free to check out the blog posts by Ben or Lene Henrieke.

  • GRANIT PARTS at Agromek 2024 – Focus on Innovation and Partnershop

    GRANIT PARTS at Agromek 2024 – Focus on Innovation and Partnershop

    Agromek 2024, Northern Europe’s largest agricultural trade fair, has come to a close, and we look back on a successful week full of exciting moments and inspiring encounters. With a total of 43,197 visitors, the event was a great success. This year, our focus was on several key highlights: the new Rotaro PTO shafts, our Partnershop, and the exclusive BLACK EDITION tool series.

    Rotaro PTO Shafts: Robust and Innovative

    Our new Rotaro PTO shafts were a major attraction. With their sturdy construction and innovative features, they offer a perfect solution for efficient agricultural machinery. Many visitors were impressed by the technical details and high quality of this product series.

    Agromek 2024

    BLACK EDITION Tools: Premium Quality for Professionals

    With our new BLACK EDITION tool series, we drew attention to high-quality, ergonomic tools that combine modern design with maximum functionality. Visitors praised the combination of elegance and reliability that these tools offer, making them a true highlight for workshops and operations.

    Partnershop: Everything in One Place

    Another focus was our Partnershop, which provides customers with easy access to a wide range of high-quality products. The Partnershop reflects our commitment to supporting the retail trade with tailored solutions while meeting the needs of end customers.

    Agromek 2024 Partnershop

    A Trade Fair Experience Full of Variety

    Agromek 2024 was not only a platform for us but also for many other exhibitors from the agricultural industry. From leading machinery manufacturers to innovative startups, the range of products and solutions on display was diverse. The fair once again showed how the industry continues to grow and evolve.

    A Thank You and a Look Ahead

    We are proud that all employees from our Aabenraa office had the opportunity to visit the fair. A heartfelt thank you to everyone who visited our stand and to our dedicated team, who made this event a success.

    We are already looking forward to Agromek 2026

  • How to plan a trade fair in three steps – a review of PARTS & SERVICE WORLD 2024

    How to plan a trade fair in three steps – a review of PARTS & SERVICE WORLD 2024

    The PARTS & SERVICE WORLD trade fair organised by GRANIT PARTS opened its doors again in Kassel from 25 to 27 October. 17,500 visitors flocked to the exhibition halls to experience the world of service and workshops for agricultural and construction machinery and power tools. Three days of hustle and bustle with valuable discussions, exciting innovations and a successful trade fair party lie behind us. In this blog post, we reveal just how much work goes into organising a trade fair and what happened behind the scenes during the event.

    Step number 1: Slow start-up

    After the PSW is before the PSW. As soon as the exhibition halls in Kassel closed their doors, the first preparations for the 2024 event got underway. Right at the top of the to-do list: Finding a date. But the follow-up to the trade fair was also an important step on the way to PARTS & SERVICE WORLD 2024. What went well? Where was there still room for improvement? What needed to be changed?

    2022 also saw the start of exhibitor acquisition. Many of those who attended the second edition of PSW were keen to secure a place at the next trade fair. As a result, PARTS & SERVICE WORLD 2024 began to take shape shortly after the conclusion of the second edition. At the same time, the event team organised numerous other events throughout Germany. 2023 in Heeslingen was all about the 100th anniversary of the FRICKE Group. The gala event, dealer events, Heeslingen agricultural machinery show, FRICKE party and staff party made the year something very special. The AGRITECHNICA in Hanover also needed to be well prepared, as did the laying of the foundation stone in Tholey and the many other trade fairs and conferences that the FRICKE Group had organised over the past two years. So the next PARTS & SERVICE WORLD was drawing ever closer.

    Step number 2: Meetings, meetings, meetings

    Things started to get serious at the beginning of the year: exhibitor acquisition was as good as complete and the team was once again looking forward to a fully booked exhibition space in 2024. This then had to be optimally planned to enable all exhibitors to make an attractive trade fair appearance. A lot of time also went into the design of the GRANIT stands and the live workshop in order to offer visitors exciting points of contact again in 2024. In addition to the classic trade fair programme, the team also took care of everything else. From catering and furniture to lighting and sound technology, show acts for the trade fair party and hotel bookings as well as printed matter and advertising material. Almost as if on the side, visitor acquisition was started, the social media presence was intensified and an award ceremony for the PSW Service Champ was organised together with the media partners Agrartechnik and bauMagazin.

    In all these steps, the team always had to ensure that colleagues who would also be attending PSW were involved in the process in order to offer everyone the best possible platform. Months before PARTS & SERVICE WORLD, the event team sat together almost daily in internal meetings and with external partners in order to make the trade fair a success. With each passing week, not only did the tension increase for everyone involved, but above all the anticipation.

    Step number 3: Just do it

    One week before the start of the trade fair, the time had finally come: the theoretical plans of the last two years were to take shape. The event team travelled to Kassel and began to set up home in the exhibition halls for the next 7 days. On site, the individual trades such as technology, catering, advertising technology and furniture were already in full swing and many colleagues from GRANIT PARTS were already busy setting up their exhibition stands and the live workshop.
    As a result, the initially empty exhibition halls filled up with each passing day.

    A special moment: the arrival of the Tractor of the Year Xerion 12.650 TERRA TRAC from Claas. Planned for Tuesday morning, the arrival of the giant tractor was postponed until the evening due to the volume of traffic. However, the trade fair construction had to continue. The approximately 3.30 m wide tractor had to be manoeuvred through a 3.60 m gap. And around the corner. It wasn’t just the event team who held their breath for a few minutes. But with professionals at the wheel, the whole thing was no problem. Bit by bit, the Xerion made its way into the exhibition halls and finally took its place of honour next to the PSW show stage.

    The Claas Xerion 12.650 TERRA TRAC was also the perfect photo spot

    Every challenge was tackled in this way throughout the week of the trade fair. By the time most of the GRANIT PARTS colleagues and exhibitors arrived on Thursday, the phones were ringing off the hook. The event team ran from one hall to the next, spontaneously rescheduled hotels and bus routes and found solutions where there was a need. Always under the motto: Just do it.

    The gates open

    On Friday morning, the time had finally come: PARTS & SERVICE WORLD officially entered its third round. Work continued diligently behind the scenes, while exhibitors engaged in dialogue with visitors. On the days of the trade fair, the event team not only focused on ensuring that everything ran smoothly at the entrance, in the catering areas and at the action areas of the trade fair, but also on preparing the evening events with the trade fair party on Saturday evening with Mallorca star Mia Julia as the highlight.

    At the end of PSW Week, the faces in the trade fair office were tired but happy. Two years of planning had paid off again in 2024. Exhibitors and visitors alike were satisfied with the trade fair and the atmosphere at PARTS & SERVICE WORLD 2024 could hardly have been better. In times when organising a trade fair can be challenging, we are particularly pleased that our trade fair concept with its focus on service and workshops continues to be so well received by trade visitors from the agricultural and construction machinery and power tool industries.

    The GRANIT PARTS team would like to thank everyone for a great PARTS & SERVICE WORLD 2024!

    A big thank you goes to all our colleagues who helped make PARTS & SERVICE WORLD 2024 such a great success once again, not only in Kassel but from all over Europe. First and foremost, our 45 trainees and dual students who volunteered to spend their weekend with us in the halls of Messe Kassel. PARTS & SERVICE WORLD would not have been possible without you! We look forward to 2026!

    Are you interested in even more events in the FRICKE Group? Then read our article on the visit of our trainees and dual students to the Ferdinands Feld Festival.

Willkommen in einem motivierten und dynamischen Team

Eine weitere WordPress Website

Twenty Twenty-Five

Gestaltet mit WordPress