A look back at Agritechnica 2025
Every two years at the beginning of November, the who’s who of the agricultural technology industry traditionally meets in Hanover. This year it was that time again: 476,000 visitors flocked to the capital of Lower Saxony for the world’s leading trade fair for agricultural technology, AGRITECHNICA. Of course, the FRICKE Group couldn’t miss this event! FRICKE Landmaschinen, SAPHIR Maschinenbau, and GRANIT PARTS presented themselves to the entire industry in Hanover from November 9 to 15.
Svea and Larissa were there for GRANIT PARTS and report firsthand on an intense but successful week at the trade fair in this blog post.
A different kind of school trip
A week at a trade fair means months of preparation, weeks of setting up, and a week of constant stress. But it also means tremendous teamwork and a great opportunity to grow closer to your colleagues. The GRANIT team at AGRITECHNICA 2025 comprised around 130 colleagues. With such a large group together for a week, it felt a bit like a big school trip.
At AGRITECHNICA, GRANIT PARTS invites customers and suppliers from all over the world to come and talk. Once again this year, it was not possible to visit the stand without prior registration. However, this exclusivity did not detract from the attractiveness of the stand. On the contrary, large crowds gathered in front of the reception area on all days of the fair, and the booth was constantly bustling with conversations and product presentations. Over the course of the week, the GRANIT team welcomed more than 10,000 visitors to the booth.
Good vibes everywhere
It took a lot of manpower to handle such a large crowd. A team of 15 trainees spearheaded the effort. From reception and admission to logistics and supporting promotional modules, the team worked tirelessly to make things as easy as possible for their colleagues in sales and product management. Always in good spirits and ready for a bit of fun. The morning at the trade fair started with a group dance at neighboring booths.
Despite the exhausting days at the trade fair with little fresh air and daylight, lots of conversations, and an extremely high noise level, the GRANIT team didn’t let up in the evenings either. On Sunday evening, a joint networking event organized by GRANIT PARTS and CNH crowned a successful first day at the trade fair. Over good food and a cold drink or two, everyone looked forward to the coming AGRITECHNICA week with anticipation.
On Tuesday and Wednesday, the evenings kicked off true to the motto “those who can work can certainly party,” and Hall 2 was rocked by two trade fair parties. Within minutes, the GRANIT team, with the help of many helping hands, transformed the exhibition stand into an atmospheric event location. This meant that the start of 30 years of GRANIT PARTS could be celebrated in style at AGRITECHNICA. And this year, it quickly became clear once again that GRANIT trade fair parties are legendary for good reason!
A team like no other
As the week progressed, each day of the trade fair took its toll on our colleagues in Hanover. However, the strain of long days and short nights quickly faded into the background in light of the successful trade fair appearance and, in particular, the positive atmosphere within the team. On Friday evening, a team evening with colleagues from FRICKE Landmaschinen and SAPHIR once again highlighted the family-like atmosphere within the FRICKE Group. Hans-Peter and Kirsten Fricke took the opportunity to thank the entire team for their hard work. In a relaxed atmosphere, everyone toasted to a successful week. And even those who didn’t want to miss the 9:00 p.m. shuttle bus to the hotel quickly realized that this evening didn’t deserve to end so early!
On Saturday, it was time to get back to work! As on previous days, the GRANIT stand was filled with customers from early in the morning. Sales and product management presented the GRANIT product and service world, while the team of trainees worked behind the scenes to ensure that everything ran as smoothly as possible. Because even though the trade fair ended at 6:00 p.m. on Saturday, the GRANIT team’s work was far from over. The dismantling team worked until Monday morning to transport the exhibited products away.
Our conclusion on AGRITECHNICA 2025? We had one of the most exhausting weeks of the whole year, but we would do it again! We would like to thank all our colleagues who contributed to the great success of our trade fair appearance, whether on site, in Heeslingen, or around the world! Without this fantastic team, such an achievement would not have been possible!
Now we are looking forward to our next trade fair highlight: PARTS & SERVICE WORLD 2026! Want to find out more about PSW now? Then read our behind-the-scenes look at PSW 2024.
